

With over 20 years of international experience spanning B2B, B2C, and B2B2C environments, I help organizations accelerate sustainable growth through integrated sales and marketing strategies. I bring proven expertise in industries such as:
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SaaS, Cybersecurity, Technology,FMCG and Wine & Spirits
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Sports and Lifestyle Brands
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Physical Retail and E-commerce
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Online Marketplaces (Amazon)
From managing over 25 profit centers in the bustling city of Edinburgh to achieving triple-digit growth in FMCG on the European Amazon Marketplace, my career has been defined by impactful results and innovative strategies. I’ve also led SME acquisition projects, conducted commercial audits, and forged strategic SaaS partnerships for a well-known corporation, with accounts projected to deliver millions in ARR.
Testimonials:
Revenue Growth
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€14M+ Amazon EU scaling
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Triple-digit ecommerce growth
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International GTM execution
Strategic Partnerships
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SaaS & B2B2C partnerships
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€8M+ ARR opportunity targeting
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International business development
Commercial Operations
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Pipeline optimisation
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Revenue systems
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Process & automation implementation




